In a sweeping move to clean up its platform, Facebook has deleted around 10 million accounts as part of its latest global crackdown on spam, fake profiles, and content impersonation. The announcement was made on July 14 by Facebook’s parent company, Meta, which emphasized its renewed focus on content authenticity and user safety.
Cracking Down on Spam and Fraud
According to the statement, the first phase of the initiative identified and acted against over 500,000 accounts that were involved in spamming, fake engagement, and deceptive behavior. In these cases, Facebook implemented strict actions such as:
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Limiting visibility of their comments and content
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Reducing their content distribution
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Disabling monetization options for these users
Meta stated that this is just the beginning, and more such fake and spam accounts will be removed in the coming weeks.
Millions of Impersonator Accounts Removed
A significant portion of the deleted profiles were impersonator accounts—profiles pretending to be popular content creators. These fake accounts were found sharing copied or repackaged content under false identities, misleading users and often generating fake engagement or even monetization.
Facebook confirmed that it’s now actively targeting such behaviors, especially accounts that repeatedly post recycled memes or videos or pose as real creators using fake profiles.
Stronger Emphasis on Original Content
The platform has also revealed that it’s updating its algorithms to prioritize original content in users’ News Feeds.
“We’re taking stronger steps to improve your feed and elevate original voices. If you share content that’s not yours or repeatedly post recycled material, your account may face consequences,” the company warned.
Meta’s Advice to Content Creators
Facebook has issued some clear guidelines to help users maintain their reach and avoid penalties:
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Avoid sharing videos or posts with visible third-party watermarks
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Steer clear of reused or recycled content
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Use high-quality captions that add value
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Refrain from posting very short or irrelevant clips
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Smarter Technology, Stricter Monitoring
Meta said it’s now using advanced AI-powered surveillance tools to detect and block duplicate or low-quality content before it spreads widely.
As part of these efforts, Facebook is also experimenting with a new feature that places a link to the original video alongside duplicate uploads. This will allow users to easily find the authentic source and support genuine creators.
A Shift Toward a Safer and Smarter Facebook
All of this signals a major shift in how Facebook wants to shape its platform in the future. From fighting fake accounts to recognizing real creators and deploying smarter technology, Meta appears to be building a more transparent, structured, and policy-driven Facebook.
By investing heavily in AI technology and tightening rules around monetization and visibility, the platform is sending a strong message: Content originality and user trust are now non-negotiable.
This update arrives at a time when misinformation, spam, and recycled content have increasingly become problems across social media, undermining creator communities and affecting user experience. With this move, Facebook seems ready to draw a hard line—prioritizing real people, real content, and real connections.
