Highlights
- Abidur Chowdhury, an industrial designer of Bangladeshi origin, introduced the all-new iPhone Air at Apple’s iPhone 17 launch.
- He has worked at Apple for the last six years.
- His philosophy focuses on building innovative products and joyful user experiences.
- Apple’s decision to let a designer present the product instead of a top executive highlights the importance of creativity in the company.
A New Face on Apple’s Stage
Apple’s launch events usually follow a strict pattern: CEO Tim Cook opens the show, followed by senior executives presenting new products. But in September 2025, during the introduction of the iPhone 17 series, Apple broke tradition. Instead of a well-known executive, the stage belonged to Abidur Chowdhury, an industrial designer of Bangladeshi origin.
Walking confidently onto the stage, Abidur introduced the iPhone Air, a sleek and lightweight model designed to combine elegance with power. His calm and slightly poetic presentation style immediately caught attention.
His Memorable Words
While introducing the device, he described it with a unique phrase:
“A paradox you have to hold to believe.”
This line captured the essence of the iPhone Air — thinner and lighter than previous models, yet powerful enough to stand alongside Apple’s Pro versions. His words reflected not just a product launch but a designer’s philosophy of blending art with technology.
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The Journey of Abidur Chowdhury
Chowdhury may not yet be a household name, but his journey shows how talent and creativity can cross borders. He began his academic life far from Cupertino, at Loughborough University in the UK, where he studied design and engineering.
His professional bio describes him as someone who loves to “develop innovative products and joyful experiences.” This approach aligns perfectly with Apple’s long-standing identity of putting design and user experience at the heart of every product.
Six Years at Apple
According to his LinkedIn profile, Abidur Chowdhury has been part of Apple for the last six years. During this time, he has worked behind the scenes to shape the design of products that millions of people use every day.
The fact that Apple trusted him with the responsibility of presenting such a major launch shows how highly valued his contributions are within the company.
Why This Moment Matters
Apple’s decision to let a designer, instead of a top executive, take the spotlight is unusual — and meaningful. It highlights how much the company values the creative minds who actually craft its products.
For Abidur Chowdhury, this was more than just a product introduction. It was a moment of recognition — both for his personal journey as a Bangladeshi-origin designer and for the importance of design itself in Apple’s future.
Source: Money Control
