Highlights
- Apple to unveil the iPhone 17 series today (September 9, 2025).
- New lineup includes iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
- iPhone 17 Air is expected to be the biggest highlight, replacing the “Plus” model.
- Apple Watch Ultra 3, Watch Series 11, SE 3, and AirPods Pro 3 will also be introduced.
- Live streaming available on Apple’s website, Apple TV app, and YouTube channel.
Apple’s Biggest Event of the Year
Apple is ready for its much-awaited annual iPhone launch event today, Tuesday, September 9. The tech giant will reveal the new iPhone 17 series, featuring four models:
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro
- iPhone 17 Pro Max
Among these, the iPhone 17 Air is expected to be the star of the show. Reports suggest that this model will replace the older “Plus” version and bring a completely fresh design.
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How to Watch the iPhone 17 Launch Event
The global event will be streamed live for millions of Apple fans. You can watch it free on these platforms:
- Apple’s official website (Apple.com)
- The Apple TV app
- Apple’s official YouTube channel
Excitement is already building as Apple prepares to showcase its most advanced devices.
iPhone 17 Air: The Main Highlight
The iPhone 17 Air is expected to be the biggest attraction. This will be the first major iPhone redesign in years. Apple is focusing on a slimmer, lighter design and new features, making it stand out from the other models.
The iPhone 17 series overall will bring major upgrades, but the Air model is being promoted as the centrepiece of this year’s lineup.
Price and Storage Expectations
According to reports from Trend Force, Apple will keep the entry-level pricing for the regular iPhone 17 the same as last year. However, the iPhone 17 Pro and iPhone 17 Pro Max may see price hikes.
Apple is also expected to increase the minimum storage option for the Pro models, offering users more space by default.
Apple Watch Updates
Alongside iPhones, Apple is also launching new versions of the Apple Watch.
- Apple Watch Ultra 3: The major update, featuring faster charging, satellite support, 5G connectivity, and a larger display.
- Apple Watch Series 11: Will receive steady, improved performance updates.
- Apple Watch SE 3: Affordable option with a bigger display while keeping the price low.
AirPods Pro 3 Redesign
The AirPods Pro 3 will also be revealed at the event. The new version is expected to feature:
- Smaller earbuds
- Slimmer charging case
- Touch-sensitive controls
This marks one of the biggest redesigns of AirPods Pro in recent years.
Source: Apple
