Berger Paints has unveiled it’s Most spectacular campaign of the year , “Rangiye Dao , Rangiye Nao” a dazzling celebration of six vibrant decades of bringing life and color to Bangladeshi homes and hearts. Launched on Victory Day, the campaign is a mosaic of emotions, culture and creativity, encapsulating Berger’s journey as a global brand deeply intertwined with local heritage.
This radiant initiative celebrates the profound connection between colors and the essence of Bangladeshi life. Through heartwarming tales of nostalgia , cherished traditions and dreams for a brighter future, Berger invites everyone to embrace the beauty and diversity of Bangladesh’s hues . From the fiery reds of passion to the soothing greens of growth and the luminous yellows of hope, the campaign paints a vivid picture of the nation’s spirit.
Targeting all generations, but with a special focus on the dynamic and expressive Gen Z , Berger aims to inspire a renewed appreciation for the timeless beauty of Colors . “Rangiye Dao , Rangiye Nao” is more than a campaign – it’s a movement to rediscover the magic of colors and their power to transform spaces, memories and emotions, ensuring every stroke tells a unique and vibrant story of Bangladesh.
