Saudi Arabia has introduced Milaf Cola, the world’s first soft drink made from dates, during the Riyadh Date Festival. Combining the natural sweetness and nutritional benefits of dates, Milaf Cola offers a healthier and refreshing alternative to conventional soft drinks.
Dates are not only rich in fiber, antioxidants, and essential minerals, but they are also known for their energy-boosting properties, digestive benefits, and heart health support. This makes dates an important ingredient for all kinds of diets and lifestyles. Turning dates into a soft drink is a truly creative idea, as it transforms a traditional, widely loved fruit into a modern, enjoyable beverage. Dates have been a staple in the region for centuries, and reimagining them in this form opens up exciting possibilities for consumers worldwide.
The product was developed by Thurath Al-Madina, a subsidiary of the Public Investment Fund (PIF), after extensive research to ensure it meets international food safety and quality standards. The launch event was officiated by Agriculture Minister Abdulrahman Al-Fadley and Thurath Al-Madina CEO Bander Al-Qahtani.
Milaf Cola aligns with Saudi Arabia’s Vision 2030, focusing on using local resources in creative and innovative ways. This initiative is a testament to the Kingdom’s dedicationu to promoting healthier lifestyles while supporting sustainable economic growth.
This launch offers consumers a delicious and nutritious drink that supports health-conscious living. For both local and international markets, Milaf Cola is a refreshing example of how traditional ingredients like dates can be transformed into modern, globally appealing products.
Source: TezzFeed
